In 2014, Amex launched a new card for an audience they’d never targeted before: moms. The EveryDay Card was designed to make every day life a little bit better, and the brand needed a way to reinforce this mission. Our solution was Everyday Genius — a web series that tests and showcases the best life hacks on the web. Using search data, we learned about the everyday problems that moms needed help with most, and then found the best possible solution. The result was a 24-episode series that shared quick, simple ways to make mom’s day a little bit better.
THE case study
Sr Art Directors: Allyson Paisley,
Sr Writer: Conor Hogan
CDs: Jesse Suchmann, Doris Chung