To prove that American Express is more than just "dad's credit card", we created the Passion Project. This video series spotlighted a new generation of makers & creators and then propelled their projects forward in unique ways. 



Client: Amex
Sr Art Director: Allyson Paisley
Sr Writer: Conor Hogan
CD: Jesse Suchmann

THE case study


The Stories

Yvonne Luong Up-and-Coming Fashion Designer

Veronika Scott Founder of The Empowerment Project

Misty Copeland Prima Ballerina 

Tracy Timmins Princess Monster Truck's mom


The Logo

hand drawn custom logo (art directed by me)


The Web Experience

YouTube custom tab featuring stories & integrated social contest


 The i Ad


The Impact 

icons created to demonstrate the impact of the program