VEVO NewFront

In 2012, the music video platform, VEVO, wanted to make a big splash when they presented original web content to potential media buyers in New York. To showcase their new ideas, we designed a completely immersive experience. Speeches, presentations, videos, even the signage — each of our creations accentuated and advanced the VEVO brand.

 

Client: VEVO
Art Director: Allyson Paisley
& Lydia Cintron
Writer: Conor Hogan &
Bengt Asplund
CD: Jesse Suchmann

Selected Videos

"Evolution"

"Music Voices"

The Visual Concept

VISUAL CONCEPT: "THE KINETIC CANVAS"
celebrating video as the core of VEVO

VISUAL CONCEPT: "THE KINETIC CANVAS"
celebrating video as the core of VEVO

VISUAL CONCEPT: "THE KINETIC CANVAS"
celebrating video as the core of VEVO

The Event

video continually played in the "V" during the presentations

 a panel of experts talked about the future of music videos

 a panel of experts talked about the future of music videos

Mr. Legend showed up for a surprise performance

Mr. Legend showed up for a surprise performance

The Outcome