Side Hustle



What started as a single food cart is now a rapidly growing franchise. These design projects aimed to keep Calexico's branding unique while the company expanded from small town to big time.

Bonus POints: I worked with calexico on design and art direction projects (in addition to my full-time job) for over 4 years.


one in a series of five matchboxes that showcase the owner's hometown of calexico, ca

two in a series of seven coasters that introduce all of calexico's specialty drinks

redesign of calexico cart wraps to make branding more visible from a distance