What started as a single food cart is now a rapidly growing franchise. As the company expanded from small town to big time, these design projects aimed to keep Calexico's branding unique.
Client: CalexicoDesigner: Allyson Paisley
one in a series of five matchboxes that showcase the owner's hometown of calexico, ca
two in a series of seven coasters that introduce all of calexico's specialty drinks
redesign of calexico cart wraps to make branding more visible from a distance