Allyson Paisley
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EveryDayGenius

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Everyday Genius

American express

 
 

To make the new Amex Everyday Card attractive to moms, we used search data to create a 24-episode series that shared quick, simple ways to make mom’s day a little bit better.


Bonus Points: This campaign won AdWeek Media Plan of the Year for Branded Content

 
 
 

MY ROLE

Sr. Art Director


TEAM

Sr.AD: Sam Bruehl
Sr. Writer: Conor Hogan
CD: Jesse Suchmann
CD: Doris Chung