Samsung Pay is different than other mobile payment systems because it uses MST technology – meaning that it works at any old place that has a regular old credit card machine (even the really old ones).
So Hannibal Buress helped give away 25 pastrami sandwiches from one of NYC's most beloved small businesses – Katz's Deli. All fans had to do was tweet about a local businesses in their neighborhood to win one of the glorious sandwiches.
It also happened to double our followers and garnered 13 million impressions.
Client: Samsung Pay
ACD Art: Allyson Paisley
ACD Copy: Alena Cason