Home Runs for Hurricane Recovery

In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. They used their platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series.

T-Mobile pledged to donate $10,000 for every home run hit in the playoffs, and $1 for every tweet with the hashtag #HR4HR. Doubling efforts during the World Series, they increased donations to $20,000 per home run, and $2 for every tweet. 

Combining 776,000 #HR4HR tweets and home runs, fans and players united to raise more than $2,780,000 for Team Rubicon's Hurricane Recovery efforts.

 

 


Client: T-Mobile
CD: Allyson Paisley 
Art Director: Daniel Krueger
Copywriter: Scott Horlbeck

Case Study

 

Launch Video

 

Micro Content & Participation

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