This is the Place
PABST BLUE RIBBON
PBR was in need of some major awareness to compete with Goliaths like Budweiser. So we made waves by leaning into their intrinsic nostalgia, depicting Pabst as a place. A place where times are good, beer is cold, and friendship is forever.
Bonus Points: WARC AWARD WINNER & A SHOUT OUT ON THE TONIGHT SHOW
THE CAMPAIGN
We created social & traditional advertising to spread awareness far and wide
“Pabst Blue Ribbon raises the nostalgia bar even higher with its latest campaign”
The activation
A brand experience so immersive… you could brush your teeth in it.
We transformed 3 rooms in a Traverse City, MI motel that were fully bookable by fans.
THE DIVE BAR ROOM
THE ARCADE ROOM
The Rec Room
CHECK OUT THE DETAILS ON THESE BABIES
INFLUeNCERS & GUESTS SHARED THEIR EXPERIENCES
“A lot of times, brand promotions sound good, but then fall flat in real life... it exceeded my expectations”
