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T-Mobile

 
 

We brought focus to T-Mobile’s Instagram channel by developing a slew of content series that sat at the nexus of creative and editorial.

 
 
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Phone Feels

A phone-forward
 content series that
 ups discoverability by utilizing trending hashtags like #ASMR
 and #OddlySatisfying.

 
 
 
 

Trending

A whimsical content series that ties T-Mobile to internet culture in a way they hadn’t before.

 
 
 
 

Tweets to Grams

We humble bragged about T-Mobile’s benefits and elevated their fans’ tweets by animating testimonials on Instagram.

 
 
 
 

Influencer Originals

We partnered with Instagram’s most creative content creators to produce work specifically made for T-Mobile’s channel. This approach allowed T-Mobile to reach new audiences without paid support.

 
 
@pablorochat

@pablorochat

@somehoodlum

@somehoodlum

@mattsurelee

@mattsurelee

@pablorochat

@pablorochat

@saigonemoji

@saigonemoji

@pablorochat

@pablorochat

@hephee

@hephee

 


MY ROLE

Creative Director


Creative TEAM

Sr. AD: Daniel Krueger
Sr. Writer: Luke Hausman
AD: Zephan Knaus
Writer: Daniel Palau
Sr. AD: Colin McKeveny