Instagram Refresh
T-Mobile
We made T-Mobile’s Instagram channel more consistent and modern by developing a slew of content series that sat at the nexus of creative and editorial.
Phone Feels
A phone-forward content series that ups discoverability by utilizing trending hashtags like #ASMR and #OddlySatisfying.
CASE DROP
We partnered with Emmy award-winning artist Mike Perry to create a custom phone case for T-Mobile. Fans commented for their chance to win 1/100 limited edition “Community of Characters” cases.
Trending
A surreal content series that played off relatable moments in modern life and internet trends.
Tweets to Grams
We humble bragged about T-Mobile’s benefits and elevated their fans’ tweets by animating testimonials on Instagram.
Influencer Originals
We partnered with Instagram’s most creative content creators to produce work specifically made for T-Mobile’s channel. This approach allowed T-Mobile to reach new audiences without paid support.
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